We’re still taking a break from self-help books, and the second novel this year is “When the Filter Fades” by Janine Jellars. This book delves into the world of social media fame, where curated realities reign supreme. Or do they? The story follows three ambitious women in Johannesburg, all vying for a piece of the influencer pie. In a world where the moral compass is compromised for fame and fortune, the three characters Lin, Lebo and Mbali take us through their worlds, not without twists and turns.
Without giving away too much here is what I enjoyed about the book.
Relatable Characters
Jellars establishes a clear hierarchy within the influencer landscape, from the talented A-listers to the brand-savvy “Hashtag Hustlers.” The characters navigate the cutthroat world of online validation, highlighting the constant pressure to maintain a flawless image.
The central characters, Lin, Lebo, and Mbali, are ambitious and flawed, making them relatable despite their pursuits of online fame. Interestingly, I could pin point real life people with all the stories. It really felt like deja vu, like a story I’ve read before. Lebo’s story, a childstar who had it all but the urge to “address her haters” online led to her losing everything. Endorsements, work, friends. Unfortunately Lebo’s quest to get back on top of the popularity hierarchy leads to her doing things that further dig herself into a deeper hole. Can you guess who this sounds like?
Social Commentary
The novel cleverly critiques the inauthenticity that can permeate social media. It prompts readers to question the curated realities they see online. Forget the picture-perfect vacations, the endless brand deals, and the flawless lives some influencers portray. The book dives deeper, exposing the pressure to constantly curate an unrealistic image.
The three characters also highlight the inauthenticity that can creep into the online game. While one characters focus is on manipulating the system, racking up likes and followers, rather than building a genuine connection with their audience, thankfully there are some online superstars who still consider ethics before followers and trends.
The social commentary in the book isn’t preachy, but it’s also not hardcore. It’s woven seamlessly into the narrative, making you think without feeling lectured. It’s a wake-up call to be more mindful of the content we consume.
Fast-Paced Plot
The story unfolds quickly, keeping you engaged with the characters’ triumphs and tribulations.
Jellars masterfully uses short, action-packed chapters to mirror the frenetic energy of the characters. One moment you’re celebrating a viral post with a character, the next you’re facing a PR nightmare with them. This keeps you engaged, constantly wanting to know what crazy situation these influencers will find themselves in next. This is probably why, what was meant to be a month read for me, turned into two weeks going through the pages of the book.
The fast pace isn’t just about cheap thrills, though. Jellars captures the characters in a way that’s both entertaining and thought-provoking. You’ll find yourself racing through the pages, like I did, eager to see how these characters handle the next challenge thrown their way.
The Ending
Some readers might find the conclusion a bit abrupt, leaving lingering questions about the characters’ futures. While the ending might leave you wanting a bit more closure on the characters’ long-term fates, it also sparks your imagination.
This open-endedness can actually be a good thing. It allows you to ponder the characters’ futures and what choices they might make. Did Lin break free from the influencer mold? Did Lebo take time out to heal? How did Mbali’s new chapter unfold? The imagined possibilities are endless, making the story linger long after you turn the last page.
So, if you’re looking for a book that’s both entertaining and thought-provoking, “When the Filter Fades” definitely deserves a spot on your to-read list. Just be prepared to emerge with a newfound appreciation for authenticity and a healthy dose of skepticism about the online world.
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